How to write Guerrilla vision and mission statements?

Many Guerrilla marketers get confused when they start to create those vision and mission statements for their Guerilla marketing plans.
Now you are going to differentiate between a vision and mission statements clearly in order to know how to write vision and mission statements.

How to write Guerrilla vision and mission statements? Many Guerrilla marketers get confused when they start to create those vision and mission statements for their Guerrilla marketing plans. Now you are going to differentiate between a vision and mission statements clearly in order to know how to write vision and mission statements. To start putting your vision statement and mission statement, you should know the basic concept for SWOT ANALYSIS. In Guerrilla SWOT analysis: S&W are representing the Strengths and Weakness, which build the Mission Statement But O&T in SWOT are representing the Opportunities and Threats, which build the Vision Statement. So the Guerrilla Read More

Why Guerrilla Marketing Fail?!

Guerrilla Marketing could fails when there are barriers to Guerrilla Planning, these barriers could be summarized in:
•	Culture as barrier to planning.
•	Power & Politics as barriers to planning.
•	Analysis and not action as barriers to planning.
•	Resources as barriers to planning.
•	Skills as barriers to planning.

Why Guerrilla Marketing Fail?! Guerrilla Marketing could fails when there are barriers to Guerrilla Planning, these barriers could be summarized in: Culture as barrier to planning. Power & Politics as barriers to planning. Analysis and not action as barriers to planning. Resources as barriers to planning. Skills as barriers to planning.                                       Drummond et al, 2003 Why Guerrilla Marketing Fail? 1. Culture as barrier to Guerrilla planning: The culture is one of the very essential factors that prevents Guerrilla marketers from planning; if you Read More

Why Guerrilla Planning Hierarchy needed?

If you want to establish a new company for yourself, then you need to create a planning hierarchy for your organization. This planning hierarchy will help you to know about key issues you need to focus on, to establish a four core strategies for starting a new business.

Why Guerrilla Planning Hierarchy needed? If you want to establish a new company for yourself, then you need to create a planning hierarchy for your organization. This planning hierarchy will help you to know about key issues you need to focus on, to establish a four core strategies for starting a new business. There are four strategies to establish a Guerrilla planning hierarchy of any organization; The Corporate Strategy, Marketing Function, Operational Function and Guerrilla Marketing Tactics. The following diagram illustrates what is the Guerrilla planning hierarchy or any organization:   Guerrilla Corporate Strategy To develop an effective Guerrilla corporate Read More

How to build a Robust Guerrilla Marketing Strategy?

Guerrilla Marketers Focus on providing a superior customer value that offers a sustainable advantage:
What does customer value mean? Customer value is to give your customers a feeling that your products or services are adding something to their quality of life, a real help in their daily life challenges and to make them believing and feeling that your product or services will add value to their life.

How to build a Robust Guerrilla Marketing Strategy? Guerrilla Marketers Focus on providing a superior customer value that offers a sustainable advantage: What does customer value mean? Customer value is to give your customers a feeling that your products or services are adding something to their quality of life, a real help in their daily life challenges and to make them believing and feeling that your product or services will add value to their life. So to deliver a superior customer value, you should prepare a unique product that has something different than any other product. Why you need to have Read More

Guerrilla Marketing efficiency and effectiveness

Both of the efficiency and effectiveness are used in our daily Guerrilla marketing expressions, many people get confused between both of them, so today you are going to know the real difference between both of them.

Guerrilla Marketing efficiency and effectiveness Both of the efficiency and effectiveness are used in our daily Guerrilla marketing expressions, many people get confused between both of them, so today you are going to know the real difference between both of them. Before we start explaining the difference between a Guerrilla Marketing efficiency and effectiveness, I would like to show you the importance of effectiveness and efficiency for Guerrilla Marketers: In the Interviews, it’s a popular question to know if you want to be effective or efficient or both. In Sales Promotion. In Guerrilla Marketing Planning. The difference between Guerrilla efficiency Read More

Guerrilla strategy versus tactics

•	You need to know the difference between the Guerrilla strategy and tactics in order to understand how to write a Guerrilla marketing plan.
•	Strategy can be expressed in Guerrilla Effectiveness (To do the right things) (as writing a Guerrilla marketing plan).
•	Guerrilla Tactics can be expressed in Guerrilla efficiency (To do things right) (like the implementation of the Guerrilla marketing plan).

Guerrilla strategy versus tactics  You need to know the difference between the Guerrilla strategy and tactics in order to understand how to write a Guerrilla marketing plan. Guerrilla Strategy can be expressed in Guerrilla Effectiveness (To do the right things) (as writing a Guerrilla marketing plan). Guerrilla Tactics can be expressed in Guerrilla efficiency (To do things right) (like the implementation of the Guerrilla marketing plan). So as a Guerrilla marketer, you should know how the Guerrilla effectiveness of your company strategy and the Guerrilla efficiency of your company tactics could affect your business to unexpected and extreme dimensions. You Read More

Guerrilla Marketing in love with marketing planning!

Strategy is the matching of the activities of an organization to the environment in which it operates and to its own capabilities .
So when you start to prepare your Guerrilla marketing plan to make a strong Guerrilla marketing strategy, you should consider  those very important three factors ...

Guerrilla Marketing in love with marketing planning! Strategy is the matching of the activities of an organization to the environment in which it operates and to its own capabilities (Johnson & Scholes, 2001). So when you start to prepare your Guerrilla marketing plan to make a strong Guerrilla marketing strategy, you should consider  those very important three factors; 1. Define your business 2. Define your Guerrilla marketing core competencies. 3. Prepare an integrated Guerrilla marketing mix. The following diagram shows you how the previous three factors could incorporate together to make a very strong Guerrilla marketing strategy:   Adapted from Read More

Why Guerrilla Marketing needed?

In this article you will know about:

Sales Concepts and traditional marketing concepts.
Why do we need Guerrilla marketing?
What was the Marketing Concepts?
What is the Marketing Management Philosophy?
What is Guerrilla Marketing?
Who invented Guerrilla Marketing?
Why Guerrilla Marketing is Important?

Why Guerrilla Marketing needed? In this article you will know about: Sales Concepts and traditional marketing concepts. Why do we need Guerrilla marketing? What was the Marketing Concepts? What is the Marketing Management Philosophy? What is Guerrilla Marketing? Who invented Guerrilla Marketing? Why Guerrilla Marketing is Important?  Before the marketing has been developed, many corporate organizations were following the sales concept which was focusing on exchanging the people’s cash for products, and they focused on the money on the first priority without considering any other factors. Sales Concepts is the ‘Idea that consumers will not buy enough of the organization’s products Read More

Why Guerrilla Planning Is Important?

In this article you know about:
Why organization do plans and set objectives?
What is planning process?
Why we need Guerrilla planning?
Why Guerrilla Planning is Important?
What are Guerrilla Planning Types?

Why Guerrilla Planning Is Important? In this article you know about: Why organization do plans and set objectives? What is planning process? Why we need Guerrilla planning? Why Guerrilla Planning is Important? What are Guerrilla Planning Types? You always need to plan, when you want to achieve a certain goal or specific objective. There are Guerrilla corporate objectives and Guerrilla marketing objectives, and to achieve those objectives, you need to develop a plan (to know how to write a guerrilla corporate plan, how to write a guerrilla marketing plan). But when you start to write a guerrilla marketing plan, you Read More

What is Guerrilla Marketing?

Guerrilla Marketing - is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

What is Guerrilla Marketing? Guerrilla Marketing nowadays became the most interesting topics for creative future marketers, but before we go through this journey, I would like to share with you 2 important perspectives of marketing … What Marketing Is?  1. Marketing is a Process! Marketing is a process that have beginning, middle but doesn’t have an ending! 2. Marketing is Any Contact With… Marketing is any contact with any body in your company that is not a member in your company, it’s not confine to your marketing department but anybody in your company is part of your marketing; because they have Read More