What is marketing audit?

Marketing audit used for the analysis of the current situation of your product or services business in the marketplace. So basically, you are conducting a marketing audit to understand where your business  now. In the marketing audit, you are analyzing the external and internal factors affecting your business.

What is marketing audit? What is marketing audit? Marketing audit means to conduct analysis to your current business situation in a certain marketplace. What is marketing audit used for? Marketing audit used for the analysis of the current situation of your product or services business in the marketplace. So basically, you are conducting a marketing audit to understand where your business  now. In the marketing audit, you are analyzing the external and internal factors affecting your business. It’s the 3rd steps in writing any marketing plan (After the executive summary and corporate strategy). To conduct a marketing audit, you should consider Read More

How to write a marketing plan for nonprofit organizations?

How to write a marketing plan for nonprofit organizations?

How to write a marketing plan for nonprofit organizations?  Before I start explaining how to write a marketing plan for nonprofit organizations, you need to understand the following articles that will help you learn about how to write a marketing plan: How to write a marketing plan in 7 steps? What is Corporate planning process? What is marketing planning process in 5 steps? Marketing Plan Template Free Download. Get a Marketing Plan Sample Free Download (Case Study and it’s answer). What are the components of any marketing plan? Situational Analysis: External environmental analysis, Macro environmental analysis or PESTEL. Internal environmental analysis, Read More

How to write a marketing plan for the real estate business?

To write a marketing plan or marketing plans for the real estate business, you need to understand who are your target segments, who are your competitors, how are marketing communications mix in real estate industry, what are the marketing strategies you need to target for each segment you have in the real estate business, how are you going to make your service different than any other competitors, how to attract a new target segment to your real estate business, how to grow your real estate business when your business growth reach to the maturity stage in product life cycle (PLC).

How to write a marketing plan for the real estate business? To write a marketing plan for the real estate business, you need to understand who are your target segments, who are your competitors, how are marketing communications mix in real estate industry, what are the marketing strategies you need to target for each segment you have in the real estate business, how are you going to make your service different than any other competitors, how to attract a new target segment to your real estate business, how to grow your real estate business when your business growth reach to Read More

Marketing Plan Case Study Free

Full Marketing Plan Case Study Free with Answer.

Marketing Plan Case Study Free  The Case Study: CHAMPIONS Sports Club Champions Sports club started in California at 1985, and became one of popular sports club in 1995. The members were intending to go to this sports club for different purposes, for social meetings at the swimming pool where families setting together and enjoying fresh air, children were playing in the garden and enjoying different sports activities at that time. Champions’ sports club was very popular in California in the field of table tennis, where most of the Club Champions were winning the United States Championships and were competing in Read More

What Is Guerrilla Corporate Planning Process?

In this article you know about:
•	What does Guerrilla corporate planning process mean?
•	Why it’s called “Corporate” not just “Marketing” in Guerrilla Planning Process?
•	What’s Guerrilla corporate planning process used for?
•	What do you need to know to understand Guerrilla corporate planning process?
•	How to write a Guerrilla corporate plan?
•	Tips about Guerrilla corporate planning process.

What Is Guerrilla Corporate Planning Process?  In this article you know about: What does Guerrilla corporate planning process mean? Why it’s called “Corporate” not just “Marketing” in Guerrilla Planning Process? What’s Guerrilla corporate planning process used for? What do you need to know to understand Guerrilla corporate planning process? How to write a Guerrilla corporate plan? Tips about Guerrilla corporate planning process.  What does Guerrilla corporate planning process mean? Guerrilla Corporate planning process means that you are writing, thinking, and setting a corporate plan for your corporate company. Why it’s called “Corporate” not just “Marketing” in Guerrilla Planning Process? Because Read More

Guerrilla Marketing in Corporate Social Responsibility CSR

In this article you will learn about:
•	Guerrilla Marketing and Social Responsibility
•	Why Organizations take social responsibilities?
•	What Is Corporate Social Responsibility (CSR)?
•	What is Corporate Social Responsibility (CSR) used for?
•	What are Corporate Social Responsibility (CSR) Objectives? 
•	Guerrilla Marketing in Corporate Social Responsibility CSR

Guerrilla Marketing in Corporate Social Responsibility CSR  In this article you will learn about: Guerrilla Marketing and Social Responsibility Why Organizations take social responsibilities? What Is Corporate Social Responsibility (CSR)? What is Corporate Social Responsibility (CSR) used for? What are Corporate Social Responsibility (CSR) Objectives? Guerrilla Marketing in Corporate Social Responsibility CSR The question that every one of us may ask him is why those organizations adopt the social responsibilities and make a contribution of the society? Before answering your question, I would like to explain to you what the corporate social responsibility is: Corporate social responsibility (CSR) is the Read More

How to write a marketing plan in seven steps?

•	I always consider that writing marketing plans is the essential part for any marketing job. Writing marketing plans is a soul that makes the body move, breath and think, love, help, contribute and guide.

How to write a marketing plan in seven steps? Dear Guerrilla Marketer,  I always consider that writing marketing plans is the essential part for any marketing job. Writing marketing plans is a soul that makes the body move, breath and think, love, help, contribute and guide. If you want to join the marketing world and learned about writing marketing plans, or if you got an assignment for marketing job interview and you asked to write a marketing plan. So you will for strong and well established resources to help them in their marketing plan. Individuals who didn’t start their marketing Read More

What is the Marketing Planning Process in 5 steps?

Any marketing planning process passes through these five stages, so upon the analysis of the macro and micro environment (external and internal environmental analysis), you need to set your marketing objectives, developing your marketing strategies, determine your budget, then start to implement your marketing plan (marketing mix, tactics or 7 P’s).

What is the Marketing Planning Process in 5 steps? Dear Guerrilla Marketer, Any marketing planning process passes through these five stages, so upon the analysis of the macro and micro environment (external and internal environmental analysis), you need to set your marketing objectives, developing your marketing strategies, determine your budget, then start to implement your marketing plan (marketing mix, tactics or 7 P’s). Why it’s called marketing planning process? Because you need to write your marketing plan, you need to analyze, plan, evaluate, and take a decision in each part of your marketing plan, and each part of your marketing Read More

What does Marketing Planning mean?

The Marketing Planning is a systemic process of assessing marketing opportunities and resources, determining marketing objectives and developing through a plan for implementation and control

What does Marketing Planning mean? The Marketing Planning is a systemic process of assessing marketing opportunities and resources, determining marketing objectives and developing through a plan for implementation and control (Dibb, et al, 2001). What are the factors that should be considered in the marketing planning? Determining the time-line for your marketing plan and implementation. Identifying your company’s resources. Identify, analyze the SWOT (Strengths, Weaknesses, Opportunities and Threats). Your Marketing Plan should be Marketing Focused and Customer Oriented. You should shape your organization structure and determine its hierarchy Implementation and Control phase, which like bringing your plan into the real Read More

Marketing Plan Template Free Download

Get full Marketing Plan Template for FREE, click on the article and enjoy

Marketing Plan Template Free Download Executive Summary: Key issues: ………………………………………………….……………………………….. Current position: ………………………………….……………………………………… Potential overview of the outcome: …………………………………………….. Corporate Strategy: Corporate Mission: ………………………………………………………………………. Vision: …………………………………………………………………………………………. Goals and objectives: …………………………………………………………………… Macro/Micro Analysis (Marketing Audit): External Environmental factors (Macro-environmental factors), External Audit or PESTEL: Political Factors: ……………………………………………………………………….. Economic Factors: …………………………………………………………………….. Social Factors: …………………………………………………………………………… Technological Factors: ……………………………………………………………….. Environmental Factors: ………………………………………………………………. Legal Factors: …………………………………………………………………………….. Internal Environmental Factors (Micro-environmental factors), or Internal Audit: Business factors: …………………………………………………………………………. Customers factors: ……………………………………………………………………… Suppliers factors: ……………………………………………………………………….. Stakeholders factors: …………………………………………………………………… Competitors factors; Porter’s Five Forces: Bargaining Power of Buyer: …………………………………………….. Bargaining Power of Supplier: ………………………………………… Threat of Entrant: …………………….……………………………………… Read More