What does Marketing Planning mean?

The Marketing Planning is a systemic process of assessing marketing opportunities and resources, determining marketing objectives and developing through a plan for implementation and control

What does Marketing Planning mean? The Marketing Planning is a systemic process of assessing marketing opportunities and resources, determining marketing objectives and developing through a plan for implementation and control (Dibb, et al, 2001). What are the factors that should be considered in the marketing planning? Determining the time-line for your marketing plan and implementation. Identifying your company’s resources. Identify, analyze the SWOT (Strengths, Weaknesses, Opportunities and Threats). Your Marketing Plan should be Marketing Focused and Customer Oriented. You should shape your organization structure and determine its hierarchy Implementation and Control phase, which like bringing your plan into the real Read More