What is marketing audit?

Marketing audit used for the analysis of the current situation of your product or services business in the marketplace. So basically, you are conducting a marketing audit to understand where your business  now. In the marketing audit, you are analyzing the external and internal factors affecting your business.

What is marketing audit? What is marketing audit? Marketing audit means to conduct analysis to your current business situation in a certain marketplace. What is marketing audit used for? Marketing audit used for the analysis of the current situation of your product or services business in the marketplace. So basically, you are conducting a marketing audit to understand where your business  now. In the marketing audit, you are analyzing the external and internal factors affecting your business. It’s the 3rd steps in writing any marketing plan (After the executive summary and corporate strategy). To conduct a marketing audit, you should consider Read More