Suppliers factors affecting Marketing Plan

aluminium can telephone isolated on white background

Suppliers factors affecting Marketing Plan  In this article you learn about: What is the difference between suppliers and distributors? How are suppliers affecting internal business environment in marketing plan? What is the Service that Supplier could provide you with? What is the difference between suppliers and distributors? Some marketers get confused between both of suppliers and distributor. So I am going to explain it to you clearly. Supplier: is the place (or organization) that is going to supply your company with the raw materials that you need to create (manufacture) your products. Distributor: is the place (or organization) that is Read More

Competitive environmental analysis in marketing planning

Competitive environmental analysis in marketing planning

Competitive environmental analysis in marketing planning What does competition mean? Competition: the interaction between companies making products similar to, or can be substituted for a given business’s products in the same geographic area (Dibb et al, 2001). To compete in the market, you should have strong competitive capabilities that help you in putting your marketing’s fingerprints in the heart and mind of consumers. Competitive environmental analysis in marketing planning include the analysis of the following capabilities: Marketing Capabilities. Technical Capabilities. Management Capabilities. Production Capabilities. Innovation and design Capabilities “Company Capability Profile”. Financial Capabilities. Related article: what are the internal environmental factors in Read More

Technical factors affecting Internal Marketing Analysis

Technical factors affecting Internal Marketing Analysis

Technical factors affecting Internal Marketing Analysis There are 4 business factors affecting internal business environment in marketing plan; managerial factors, competitive factors, financial factors and technical factors. Before you read this article, you need to understand what are the internal environmental factors in marketing plan? The technical factors are the factors that affect your business from the technical points of view. The following are the main issues that you should consider in your technical audit: Technical and manufacturing skills. Strength of the patents. Intensity of labor. Economy of scale. Application of new technology. In the revolution of new technology and Read More

What are the business factors affecting your marketing plan?

What are the business factors affecting your marketing plan?

What are the business factors affecting your marketing plan? There are 4 business factors affecting internal business environment in marketing plan; managerial factors, competitive factors, financial factors and technical factors. Before you read this article, you need to understand what are the internal environmental factors in marketing plan? Ease of exit (business factors affecting your marketing plan): If any company is going to lose its main capital and profits, they should know if they are going to continue in that market or they would be withdrawing themselves from this market. So if they will withdraw their products, they should do Read More

What are the competitive factors affecting your marketing plan?

What are the competitive factors affecting your marketing plan?

What are the competitive factors affecting your marketing plan? There are 4 business factors affecting internal business environment in marketing plan; managerial factors, competitive factors, financial factors and technical factors. Before you read this article, you need to understand what are the internal environmental factors in marketing plan? They are the factors that make your product competitive and unique in the market, many marketers spending months in creating a unique characteristic that makes their product different and unique in the market. You should focus on the following issues that determine your product’s competitive factors: Products Strength (competitive factors affecting your Read More

What are the managerial factors affecting your Marketing Plan?

What are the managerial factors affecting your Marketing Plan?

What are the managerial factors affecting your Marketing Plan? There are 4 business factors affecting internal business environment in marketing plan; managerial factors, competitive factors, financial factors and technical factors. Before you read this article, you need to understand what are the internal environmental factors in marketing plan? To make effective internal business audit, you should consider some factors that are related to the management team in your company (or your team specifically), your products’ unique competencies, company financial resources (considering your products) and the technological improvement and its usage in the company as overall. Managerial factors are the factors Read More

What are internal environmental factors affecting your marketing plan?

What are internal environmental factors in marketing plan?

What are internal environmental factors affecting your marketing plan?  (Micro Environmental Factors, Internal environmental factors or Internal Audit) The Internal environmental factors affecting your marketing plan are analyzed in 3 steps: 1. Analyzing the five key factors affecting your internal business environment: Business. Suppliers. Customers. Stakeholders. Competitors. 2. Analyzing Porter’s Five Forces (Internal environmental factors affecting your marketing plan): Bargaining Power of Buyer. Bargaining Power of Supplier. Threat of Substitute. Threat of entrant. Rivalry among existing competition. 3. SWOT Analysis (Internal environmental factors affecting your marketing plan):  Strengths. Weaknesses. Opportunities. Threats. If would you like to enjoy free Marketing Template, click here. Read More

Sustainability Analysis in Marketing Plan

Sustainability Analysis in Marketing Plan

Sustainability Analysis in Marketing Plan Sustainability is continued development or growth, without significant deterioration of the environment and depletion of natural resources on which human well-being depends. Many companies are using the sustainability as contribution to the economic, social and environmental aspects of the society. You may know about the recycling process which depends totally on the sustainability, you may find recycled books which made from recycled papers, tissues which made from the recycled ones and being introduced as a free service in the coffee shops. So if you can recycle some material you are using, and distribute them as Read More

What are the legal factors affecting your marketing plan?

What are the legal factors affecting your marketing plan

What are the legal factors affecting your marketing plan? As a marketer, you need to know, observe and analyze all of the legal aspects in the countries that you will market your products in. Legal factors are part of the PESTEL, that are affecting the Macro-Environmental Analysis (External Marketing Audit) of your Marketing Plan. Any company has its own legal rules and policy, but what is the most important is to conduct a legal policy that matches the industrial Laws (Code of ethics, code of conducts…etc) and environmental laws (Laws, legislation, regulations…etc) in the countries you will market your products in. There are Read More

What are the environmental factors affecting your marketing plan?

What are the environmental factors affecting your marketing plan?

What are the environmental factors affecting your marketing plan? The environmental aspect of PESTEL is very important for the marketers. You should understand the environment of the country that your product will be released in and the effect of the weather on the industry, agriculture and on human health. PESTEL Environmental factors includes the effect of the weather on three factors; industry, agriculture and on human health. Effect of the weather (environmental factors affecting your marketing plan): More hot days, more frequent heat waves. More frequent heavy participation, intense topical cyclone activity. More areas affected by drought. Rise in the Read More