How to conduct a marketing audit?

To conduct a marketing audit, you need to get information about factors that affecting both external and internal your business environment.
The factors affecting your external marketing environment are called External Audit or Macro-environmental factors, while those are affecting your internal marketing environment are called Internal Audit or Micro-environmental factors.

How to conduct a marketing audit? To learn how to conduct a marketing audit; first you need to understand what marketing audit is. To conduct a marketing audit, you need to get information about factors that affecting both external and internal your business environment. The factors affecting your external marketing environment are called External Audit or Macro-environmental factors, while those are affecting your internal marketing environment are called Internal Audit or Micro-environmental factors. How to get information about factors affecting External Marketing Environment or Macro-environmental issues? This can be achieved through secondary marketing research sources as: Published Data (electronic or Read More