What are the macro environmental factors in marketing planning?

The macro environmental factors in marketing planning are the external environmental factors affecting your business, in other marketing terms it’s called “External Marketing Audit”.

What are the macro environmental factors in marketing planning? The macro environmental factors in marketing planning are the external environmental factors affecting your business, in other marketing terms it’s called “External Marketing Audit”. The macro environmental factors analysis means the analysis of the macro or external environment, which means the analysis from the upper view of the world to the environment, so you look to all of the factors that could affect your business except those related to your product or market; to see the economic levels of people you are going to implement your marketing activities in, to observe Read More