Why do we need macro environmental factors analysis (PESTEL)?

Marketers; marketing managers, product managers, brand managers, and different levels of marketing jobs are doing macro environmental analysis or external environmental analysis as 1st step to write their marketing plan, because there are external environmental factors should be considered, and those factors are going to affect their business in marketplaces.

Why do we need macro environmental factors analysis PESTEL? Before you think about “why do we need macro environmental factors analysis (PESTEL)”, you need to understand “what are the macro environmental factors in marketing planning”. Marketers; marketing managers, product managers, brand managers, and different levels of marketing jobs are doing macro environmental analysis or external environmental analysis as 1st step to write their marketing plan, because there are external environmental factors should be considered, and those factors are going to affect their business in marketplaces. I will tell you example about why we need macro environmental analysis: You are the Read More