How to conduct macro environmental factors analysis in marketing plan?

What are the major activities required for assessing the external environment?

How to conduct macro environmental factors analysis in marketing plan?  What are the major activities required for assessing the external environment? Before you start reading this article, I would recommend reading about “what are macro environmental factors in marketing planning?” Now what are the 1st steps in the macro environment analysis? 1. Environmental Analysis: The Process of analyzing, assessing and interpreting information collected through the environmental scanning process. 2. Environmental Scanning: It’s the Process of collecting the information in order that the organization can understand relevant information in relation to external forces and drivers within the marketplace. The following are Read More