What are the economic factors affecting your marketing plan?

What are the economic factors affecting your marketing plan?

What are the economic factors affecting your marketing plan? Economic factors are part of the PESTEL, that are affecting the Macro-Environmental Analysis (External Marketing Audit) of your Marketing Plan. What are the economic factors affecting your marketing plan? Inflation Rate. Interest Rate. Income levels. Resources of country. GNP (Growth National Product)/GDP (Growth Domestic Product). Employment Level. Exchange Rate – Currency Valuation. Consumer Spending Pattern. Inflation Rate (economic factors affecting your marketing plan): The inflation rate is affecting the Purchasing Power in each country, which affects the ability of the consumers to buy, that affecting your chance of making profit and Read More