What are the social factors affecting your marketing plan?

What are the social factors affecting your marketing plan?

What are the social factors affecting your marketing plan? To know about the social factors affecting your marketing plan, you need to understand the social contribution of the consumers in country you plan to market your product in. Also you should consider their age, their classes, family life cycles, their different religion and values. See how they think and what their interests are. Social factors are part of the PESTEL, that are affecting the Macro-Environmental Analysis (External Marketing Audit) of your Marketing Plan.The following issues are social factors affecting your marketing plan: Demographic (social factors affecting your marketing plan): Age. Social Read More