What are internal environmental factors affecting your marketing plan?

What are internal environmental factors in marketing plan?

What are internal environmental factors affecting your marketing plan?  (Micro Environmental Factors, Internal environmental factors or Internal Audit) The Internal environmental factors affecting your marketing plan are analyzed in 3 steps: 1. Analyzing the five key factors affecting your internal business environment: Business. Suppliers. Customers. Stakeholders. Competitors. 2. Analyzing Porter’s Five Forces (Internal environmental factors affecting your marketing plan): Bargaining Power of Buyer. Bargaining Power of Supplier. Threat of Substitute. Threat of entrant. Rivalry among existing competition. 3. SWOT Analysis (Internal environmental factors affecting your marketing plan):  Strengths. Weaknesses. Opportunities. Threats. If would you like to enjoy free Marketing Template, click here. Read More