Stakeholders Classification for Marketing Planning

Stakeholders Classification for Marketing Planning

Stakeholders Classification for Marketing Planning Before you read this article, it’s recommended to understand different types of stakeholders before understanding their classifications and how to handle each type of stakeholders. In this article you will learn about: How to make Stakeholders’ Classifications? How to manage different types of stakeholders? How to make Stakeholders’ Classifications? (Stakeholders Classification for Marketing Planning): To classify your company’s stakeholders, there is a matrix called ‘Stakeholders Mapping‘ created by “Brooks & Weatherston, 1997″ which explain how to make classification of stakeholders according to their Power (authority in controlling your business) and Interest (how they like to Read More