Threat of new entrants in Porter Five Forces Model

Threat of new entrants in Porter Five Forces Model

Threat of new entrants in Porter Five Forces Model The nature of human beings is to resist changes when facing something new in their lives. Marketers facing the same issue too. If you created a new product then made good success and it resulted in a good profit for the company you work in, definitely you will face the resistance to change when you see you product  failing due entrance of new products that are taking the market share from you. This is because no one in the world maintained as a star (in B.C.G. Matrix) all of the time. Read More