7 Factors affecting Power of Buyers

factors affecting Power of Buyers

7 Factors affecting Power of Buyers Bargaining power of buyers means that, there are factors that are influencing buyers control upon your business. It’s called Bargaining Power because it refers to the power to make buyers bargain between your products and your competitors. What are the types of buyers? There are two types of buyers; individual buyers in business to customers (B2C) and organizations, companies or accounts in Business to business (B2B). What are 7 factors affecting Bargaining Power of Buyers in Porter’s Five Forces Model? 1. Buyer Leverage: Buyer leverage means the power of the buyers, this power determined Read More