Entries by Mohammed Magdy

7 Factors affecting Power of Buyers


7 Factors affecting Power of Buyers Bargaining power of buyers means that, there are factors that are influencing buyers control upon your business. It’s called Bargaining Power because it refers to the power to make buyers bargain between your products and your competitors. What are the types of buyers? There are two types of buyers; individual buyers in business to customers (B2C) and organizations, companies or accounts in Business to business (B2B). What are 7 factors affecting Bargaining Power of Buyers in Porter’s Five Forces Model? 1. Buyer Leverage: Buyer leverage means the power of the buyers, this power determined […]

4 Reasons to consider the Power of Supplier


4 Reasons to consider the Power of Supplier  Bargaining power of Suppliers is one of the powerful factors in controlling and affecting your business. The management of suppliers needs a high focus and clear strategy. In this article I am explaining the 4 reasons to consider the Power of Supplier. What are the factors affecting Bargaining Power of Suppliers in Porter’s Five Forces Model? 1. Concentration of Suppliers: Concentration of suppliers means that you have restricted no. of suppliers (may be one supplier), so they become a powerful in their position and they can raise up the price of their […]

Threat of substitutes in Porter Five Forces Model


Threat of substitutes in Porter Five Forces Model  In this article you will learn about: What is the threat of substitutes in Porter Five Forces Model? Examples of substitutes. What are factors affecting threat of substitute in Porter Five Forces model?  What is the threat of substitutes in Porter Five Forces Model? The substitute is any alternative product or method which isn’t generated from the same category that your product (or your competitors’ product) is manufactured from. Examples of substitutes: The substitutes of drugs are healthy vegetables which contain vitamins and proteins to treat some diseases. The substitute of drugs […]

Threat of new entrants in Porter Five Forces Model


Threat of new entrants in Porter Five Forces Model The nature of human beings is to resist changes when facing something new in their lives. Marketers facing the same issue too. If you created a new product then made good success and it resulted in a good profit for the company you work in, definitely you will face the resistance to change when you see you product  failing due entrance of new products that are taking the market share from you. This is because no one in the world maintained as a star (in B.C.G. Matrix) all of the time. […]

Competitive Rivalry in Porter Five Forces Model


Competitive Rivalry in Porter Five Forces Model If you want to market new product, you select the industry first. And before you start your business in that industry, you should study the nature of competition in that market; so you collect data, analyze and observe the competitors well before you decide to choose that industry. What are factors affecting competition in Porter’s Five Forces? The following factors will help you to understand internal competition in the industry you select to market your products in: Stage of Product life cycle (PLC) of the competing products: Product Life Cycle (PLC) is one […]

What is Porter five forces model?


What is Porter’s five forces model? The art of understanding what competition means … In this article you will learn about: What is Porter’s Five Forces Model used for? What is Porter’s five forces model? How Porter’s five forces model helps in micro environmental analysis? What is Porter Five Forces Model used for? Porter Five Forces model is a model that helps you to understand the structure of industry (that you will enter in) and make a position that will get you more profitability and less vulnerability to be attacked. What is Porter five forces model?                                                  […]

Stakeholders Classification for Marketing Planning


Stakeholders Classification for Marketing Planning Before you read this article, it’s recommended to understand different types of stakeholders before understanding their classifications and how to handle each type of stakeholders. In this article you will learn about: How to make Stakeholders’ Classifications? How to manage different types of stakeholders? How to make Stakeholders’ Classifications? (Stakeholders Classification for Marketing Planning): To classify your company’s stakeholders, there is a matrix called ‘Stakeholders Mapping‘ created by “Brooks & Weatherston, 1997″ which explain how to make classification of stakeholders according to their Power (authority in controlling your business) and Interest (how they like to […]

Stakeholders factors affecting your Marketing Plan


Stakeholders factors affecting your Marketing Plan To understand Stakeholders factors affecting your Marketing Plan, you need to understand and learn about different types of stakeholders, stakeholders’ classifications and how to deal with each category of stakeholders. Stakeholders are the individuals or organizations who affects (make decision) or are affected by company’s (which you are in) business. Stakeholders also may have essential rule in strategic decisions in your company that will affect your business very much. Those stakeholders are individuals who pay money to conduct Company’s business, or individuals who took shares (Shareholders) due to their contribution for the company. So […]

Customers issues affecting your Marketing Plan


Customers issues affecting your Marketing Plan Do you know why the marketing word was created? Do you know why organizations are shifting their marketing strategies from Selling to Marketing? Marketers started to think differently when they discovered that they need to create, develop or release a product that really met customers’ needs. So the marketers stated to search for their customers’ needs, selecting them carefully and developing products that satisfy those customers. The previous process called segmentation and targeting marketing strategies. So the first step in customers’ need analysis is to make segmentation marketing strategy and targeting marketing strategy. What […]

Suppliers factors affecting Marketing Plan


Suppliers factors affecting Marketing Plan  In this article you learn about: What is the difference between suppliers and distributors? How are suppliers affecting internal business environment in marketing plan? What is the Service that Supplier could provide you with? What is the difference between suppliers and distributors? Some marketers get confused between both of suppliers and distributor. So I am going to explain it to you clearly. Supplier: is the place (or organization) that is going to supply your company with the raw materials that you need to create (manufacture) your products. Distributor: is the place (or organization) that is […]