What is Guerrilla Marketing?

Guerrilla Marketing - is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

What is Guerrilla Marketing? Guerrilla Marketing nowadays became the most interesting topics for creative future marketers, but before we go through this journey, I would like to share with you 2 important perspectives of marketing … What Marketing Is?  1. Marketing is a Process! Marketing is a process that have beginning, middle but doesn’t have an ending! 2. Marketing is Any Contact With… Marketing is any contact with any body in your company that is not a member in your company, it’s not confine to your marketing department but anybody in your company is part of your marketing; because they have Read More