How to build a Robust Guerrilla Marketing Strategy?
Guerrilla Marketers Focus on providing a superior customer value that offers a sustainable advantage:
What does customer value mean?
Customer value is to give your customers a feeling that your products or services are adding something to their quality of life, a real help in their daily life challenges and to make them believing and feeling that your product or services will add value to their life.
So to deliver a superior customer value, you should prepare a unique product that has something different than any other product.
Why you need to have product innovation to create a superior customers’ value?
When you develop a product that satisfies the customer needs, it will reflect in selling your product and you will get a profit. But if your product is similar to other product, this product won’t continue its success because of the changing marketing dynamics and the entry of new products from other companies. So when you create an innovative product, you are preparing a product that will get a special value for the customer, and this value will sustain for long term, which will be reflecting in increasing your products sales on long term.
- Guerrilla Marketers Make a Long-Term Investments in Relationships, with Suppliers, distributors, your employees and your customers. In marketing terms, this is called “Relationship marketing”.
- Guerrilla Marketers Prepare 100% Satisfied Customers based on your business capabilities and the motivation of your customers.
- Guerrilla Marketers Build effective supply chain (as a distributor, which help in the availability of your product to the customers) and its IT Infrastructure to develop a superior operating performance.
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