How to conduct macro environmental factors analysis in marketing plan?
What are the major activities required for assessing the external environment?
Before you start reading this article, I would recommend reading about “what are macro environmental factors in marketing planning?”
Now what are the 1st steps in the macro environment analysis?
1. Environmental Analysis:
The Process of analyzing, assessing and interpreting information collected through the environmental scanning process.
2. Environmental Scanning:
It’s the Process of collecting the information in order that the organization can understand relevant information in relation to external forces and drivers within the marketplace.
The following are the four steps required for environmental scanning process:
Environmental analysis and scanning are about collecting information, analyzing the data, and see which information is much more relevant to your industry, ,business and could affect your product marketing plan.
To understand how to make macro environmental factors analysis in marketing plan, read the article about how to conduct a marketing audit. In that article I am explaining a marketing research methodologies and techniques to help you to conduct marketing audit (external marketing audit and internal marketing audit).
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