How to write Guerrilla vision and mission statements?
Many Guerrilla marketers get confused when they start to create those vision and mission statements for their Guerrilla marketing plans. Now you are going to differentiate between a vision and mission statements clearly in order to know how to write vision and mission statements.
To start putting your vision statement and mission statement, you should know the basic concept for SWOT ANALYSIS. In Guerrilla SWOT analysis:
S&W are representing the Strengths and Weakness, which build the Mission Statement But O&T in SWOT are representing the Opportunities and Threats, which build the Vision Statement. So the Guerrilla Vision Statement is representing what you (or your company) want to achieve in the Future.
Guerrilla Mission Statement is representing the current situation of your company or what is your organization position in marketplace (Guerrilla market positioning strategy).In simple words, the Guerrilla vision statement represents the future and the mission statement represents the presence.
Which comes first; Guerrilla vision statement or mission statement?
- The answer of this question depends on your company current situation; if your company starting its business and penetrating the market (Guerrilla market penetration), then Guerrilla Vision Statement will take the lead for your Guerrilla marketing plan. But if your company is well established in the marketplace, then Guerrilla Mission Statement will take the lead for your Guerrilla marketing plan.
This means you need to write both Guerrilla vision and mission statements, but which one comes first, this will depend on your company current situation.
Here-under Video that explain How To Write Vision and Mission Statements:
How To Write Vision and Mission Statements (in Arabic):
Click here for one-to-one Intensive Guerrilla Marketing Training.
Click here for one-to-one Guerrilla Marketing Coaching.
Click here for one-to-one Guerrilla Marketing Consulting.
Stay tuned, Be Guerrilla!