Marketing Plan Template Free Download

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Marketing Plan Template Free Download

  1. Executive Summary:

    • Key issues: ………………………………………………….………………………………..
    • Current position: ………………………………….………………………………………
    • Potential overview of the outcome: ……………………………………………..
  2. Corporate Strategy:

    • Corporate Mission: ……………………………………………………………………….
    • Vision: ………………………………………………………………………………………….
    • Goals and objectives: ……………………………………………………………………
  3. Macro/Micro Analysis (Marketing Audit):

    • External Environmental factors (Macro-environmental factors), External Audit or PESTEL:

      • Political Factors: ………………………………………………………………………..
      • Economic Factors: ……………………………………………………………………..
      • Social Factors: ……………………………………………………………………………
      • Technological Factors: ………………………………………………………………..
      • Environmental Factors: ……………………………………………………………….
      • Legal Factors: ……………………………………………………………………………..
    • Internal Environmental Factors (Micro-environmental factors), or Internal Audit:

      • Business factors: ………………………………………………………………………….
      • Customers factors: ………………………………………………………………………
      • Suppliers factors: ………………………………………………………………………..
      • Stakeholders factors: ……………………………………………………………………
      • Competitors factors; Porter’s Five Forces:
        • Bargaining Power of Buyer: ……………………………………………..
        • Bargaining Power of Supplier: …………………………………………
        • Threat of Entrant: …………………….………………………………………
        • Threat of Substitute: ………………………………………………………..
        • Inter-rivalry among existing competitors: ………………………………..
  1. Marketing Objectives:

    • Corporate Objectives: …………………………………………………………………. 
    • Sales Objectives: ………………………………………………………………………….
    • Marketing Objectives: …………………………………………………………………..
    • Business Non-financial Objectives: ………………………………………………
    • Balanced Scorecard: financial Part, Business Process Part, Learning &Growth Part, and Customers Part: …………………………………………….
    • Gap Analysis: ………………………………………………………………………………
  1. Marketing Strategies:

    • Competitive Marketing Strategies:

      • Competitive Advantage Strategy (Porter’s Generic Strategy): ……………………………………………………………………………………………
      • Growth Strategy (Ansoff’s Matrix): ……………………………………………………………………………………………
      • Marketing Positioning Strategy: ……………………………….…………
    • Segmentation: ……………………………………………………………………
    • Targeting: …………………………………………………………………………..
    • Positioning: …………………………………………………………………………

6.  Marketing Mix (Marketing Tactics) or 7 P’s:

6.1. Product:

6.1.1. Product Characteristics: …………………………………………………………………………..

6.1.2. Product Elements: ……………………………………………………………………………….

6.1.3. Product Classification: ……………………………………………………………………….……6.1.4. Product Portfolio (if exist): ………………………………………………..………………….

6.1.5. Product Portfolio Analysis and Planning Tools:

6.1.5.1. Product Life Cycle (P.L.C.): ……………………………………………………………………………………………………….……..

6.1.5.2. B.C.G. Matrix (Boston Consultancy Group Matrix): ………………………………………………………………………………………………………..……..

6.1.5.3. G.E. Matrix (General Electric Matrix): ………………………………………………………………………………………………………………..

6.1.6. Product Adoption Plan: ……………………………………………………………

6.1.7. New Product Development Plan: ……………………………………………………………………………………………………….………

6.2. Promotion (Integrated Marketing Communications):

6.2.1. Marketing Communications tools: ………………………………………………………………………………………………………………..

6.2.2. Marketing Communications Media: ………………………………………………………………………………………………………………..

6.2.3. Marketing Communications Messages: ………………………………………………………………..………………………………………………

6.2.4. Source Credibility: ………………………………………………………………………………………………………………..

6.2.6. Evaluation of Marketing Communications tools effectiveness and Media Effectiveness: ……………………………………………………………………………………………………………….

6.3. Price:

6.3.1. Price Determinants: ………………………………………………………………………………………………………………..

6.3.2. Pricing Objectives: ………………………………………………………………………………………………………………..

6.3.3. Pricing Strategies: ………………………………………………………………………………………………………………..

6.3.4. Stages of Developing a new Price: ……………………………………………………………………………………………………………….

6.4. Place:

6.4.1. External factors affecting place decision: ………………………………………………………………………………………………………………

6.4.2. Internal factors affecting place decision:

………………………………………………………………………………………………………………

6.4.3. Channel members (channels of distributions):

………………………………………………………………………………………………………………

6.4.4. Channel Strategy:

………………………………………………………………………………………………………………

6.4.5. Channel Integration:

………………………………………………………………………………………………………………

6.4.6. Physical Distribution Management:

………………………………………………………………………………………………………………

6.4.7. Role of the internet as Channel of distribution:

………………………………………………………………………………………………………………

6.4.8. Evaluation Of Channel Effectiveness:

………………………………………………………………………………………………………………

6.5. Process: ………………………………………………………………………………………

6.6. People: 

………………………………………………………………………………………

6.7. Physical Evidence:

………………………………………………………………………………………

  1. Implementation:

Tasks, resources, Budgeting, contingency plans.

  1. Monitoring and control:

  • Critical Success Factors:

………………………………………………………………………………………………………………

  • Benchmarking (KPIs):

……………………………….………………………………………………………………………………

  • Forecasts/Costs/revenues.

………………………………………………..………………………………………………………………

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