What are internal environmental factors affecting your marketing plan?

What are internal environmental factors in marketing plan?

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What are internal environmental factors affecting your marketing plan?

 (Micro Environmental Factors, Internal environmental factors or Internal Audit)

The Internal environmental factors affecting your marketing plan are analyzed in 3 steps:

1. Analyzing the five key factors affecting your internal business environment:

  • Business.
  • Suppliers.
  • Customers.
  • Stakeholders.
  • Competitors.

2. Analyzing Porter’s Five Forces (Internal environmental factors affecting your marketing plan):

  • Bargaining Power of Buyer.
  • Bargaining Power of Supplier.
  • Threat of Substitute.
  • Threat of entrant.
  • Rivalry among existing competition.

3. SWOT Analysis (Internal environmental factors affecting your marketing plan):

  •  Strengths.
  • Weaknesses.
  • Opportunities.
  • Threats.

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