What are the environmental factors affecting your marketing plan?
The environmental aspect of PESTEL is very important for the marketers. You should understand the environment of the country that your product will be released in and the effect of the weather on the industry, agriculture and on human health.
PESTEL Environmental factors includes the effect of the weather on three factors; industry, agriculture and on human health.
Effect of the weather (environmental factors affecting your marketing plan):
- More hot days, more frequent heat waves.
- More frequent heavy participation, intense topical cyclone activity.
- More areas affected by drought.
- Rise in the sea levels.
The impact of the weather on (environmental factors affecting your marketing plan):
- On industry, human settlements and society.
- On agriculture, forestry, ecosystems, and water.
- On human health.
When you study the environmental factor well, you will know how to create or develop a product that match the environmental aspect of your country, or may be find a solution that make your product persistent for many environmental factors that other products suffers from.
Also you should assess the environmental threats to predict the actions you will take before they could happen.
The following matrix will help you in analyzing and observing the environmental threats that could affect your business:
So any environmental threat could happen, should be analyzed from its probability of occurrence (high or low) and its impact on your business (high or low).
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