What are the legal factors affecting your marketing plan?

What are the legal factors affecting your marketing plan

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What are the legal factors affecting your marketing plan?

As a marketer, you need to know, observe and analyze all of the legal aspects in the countries that you will market your products in.

Legal factors are part of the PESTEL, that are affecting the Macro-Environmental Analysis (External Marketing Audit) of your Marketing Plan.

Any company has its own legal rules and policy, but what is the most important is to conduct a legal policy that matches the industrial Laws (Code of ethics, code of conducts…etc) and environmental laws (Laws, legislation, regulations…etc) in the countries you will market your products in.

There are many legal factors affecting your marketing plan as:

  • Monopolies and mergers.
  • Competitive activities.
  • Unfair trading.
  • Consumer legislation.
  • Trade descriptions.
  • Health & Safety.
  • Professional Code of Conducts.

What are legal factors affecting your marketing plan?

There are two types of the legal factors that are affecting your marketing plan:

1. Legal factors affected by industry:

Each industry has its own code of ethics and code of conducts to make an established rules, policies and regulations in business ethics. Most – if not all – of the companies are asked to sign on code of ethics.

2.Legal factors affected by environment:

As; laws, legislations, and regulations from the government, environmental groups, and pressure groups that are affecting your business and companies should follow those laws and regulations, otherwise penalties would be imposed.

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