What are the managerial factors affecting your Marketing Plan?
There are 4 business factors affecting internal business environment in marketing plan; managerial factors, competitive factors, financial factors and technical factors.
Before you read this article, you need to understand what are the internal environmental factors in marketing plan?
To make effective internal business audit, you should consider some factors that are related to the management team in your company (or your team specifically), your products’ unique competencies, company financial resources (considering your products) and the technological improvement and its usage in the company as overall.
Managerial factors are the factors that are related to the management team of your company or your team, so the following are the important issues that should be considered in the audit of the management:
Corporate image (Managerial factors affecting your marketing plan).
Speed of response (Managerial factors affecting your marketing plan):
How they are responding to any concern, what is the speed of their response to any problem, what about their speed of execution?
Flexibility (Managerial factors affecting your marketing plan):
What about their flexibility in taking decisions? What about their capabilities to create alternative plans?
People attraction (Managerial factors affecting your marketing plan):
Is your management team having the skills and talent to attract people around them? Are they skilled individual who could build a strong reputation for the company?
Aggressiveness (Managerial factors affecting your marketing plan):
Are your management team truly having Leadership skills? Are they capable to inspire, motivate, coach and lead your sales team? How they are responding to critical situations? Are they aggressive? Do they like to control their teams?
If you made a questionnaire about your management team, what the subordinates will say about them?
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