What are the social factors affecting your marketing plan?
To know about the social factors affecting your marketing plan, you need to understand the social contribution of the consumers in country you plan to market your product in. Also you should consider their age, their classes, family life cycles, their different religion and values. See how they think and what their interests are.
Social factors are part of the PESTEL, that are affecting the Macro-Environmental Analysis (External Marketing Audit) of your Marketing Plan.The following issues are social factors affecting your marketing plan:
Demographic (social factors affecting your marketing plan):
- Social classes.
- Family life cycles.
Society (social factors affecting your marketing plan).
Culture (social factors affecting your marketing plan):
- Social organization.
- Any other cultural factor.
You should study each factor of social factors affecting your marketing plan in a very good manner, collect all of the data you need to customize your product to them, select your way of communication that match their language, develop a product that is not contradictory to their religion and values, create a product that match their real needs. Think for each age’ needs, for each sex’s needs, what are the family looking for, how they spend their weekend, how your product could comes with pleasure and happiness to their social, personal and professional lives.
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