What is Guerrilla Marketing Legislation?
In this article you will learn about:
- What does Guerrilla Marketing Legislation mean?
- What are The Trade Descriptions Acts?
- What is The Consumer Safety Act?
- What is the Consumer Credit Act? (1974 and 2006 Consumer Credit Acts)
What does Guerrilla Marketing Legislation mean?
Legislation are laws in natural, which were created to protect the consumers.
There are the 3 laws that protect the consumers:
The Trade Descriptions Acts; created 1968 and 1972.
- The Trade Descriptions Act 1968 is an Act of the Parliament of the United Kingdom which prevents manufacturers, retailers or service industry providers from misleading consumers as to what they are spending their money on.
- Each product sold must be as described, of satisfactory quality, and fit for purpose. As it described, refers to any advert or verbal description made by the trader. Satisfactory quality covers minor and cosmetic defects as well as substantial problems. It also means that products must last a reasonable time. But it doesn’t give you any rights if a fault was obvious or pointed out to you at point of sale. Fit for purpose covers not only the obvious purpose of an item but any purpose you queried and were given assurances about by the trader.
The Consumer Safety Act.
- The Consumer Product Safety Act was enacted in 1972 by the United States Congress. It established the United States Consumer Product Safety Commission as an independent agency of the United States federal government and defined its basic authority.
- The act gives CPSC the power to develop safety standards and pursue recalls for products that present unreasonable or substantial risks of injury or death to consumers.
- It also allows CPSC to ban a product if there is no feasible alternative.
- CPSC has jurisdiction over more than 15,000 different products. The CPSA excludes from CPSC’s jurisdiction those products that expressly lie in another federal agency’s jurisdiction, for example food, drugs, cosmetics, medical devices, tobacco products, firearms and ammunition, motor vehicles, pesticides, aircraft, and boats. These products may fall under the purview of agencies such as the S. Food and Drug Administration, the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives, the U.S. Department of Agriculture, the U.S. Department of Transportation, the U.S. Environment Protection Agency, the U.S. Federal Aviation Administration, and the U.S. Coast Guard.
For more information: http://www.cpsc.gov/businfo/cpsa.pdf
3. The Consumer Credit Act 1974:
- The Consumer Credit Act 1974 is a consumer protection law in the UK. Until 6th April 2008, it required certain businesses to obtain Consumer credit licenses and protected individuals receiving credit up to £25,000. After that date, new agreements for credit in excess of £25,000 are also protected as a result of amendments made by the Consumer Credit Act 2006. Appeals under the Consumer Credit Act are made to the Office of Fair Trading. Mortgages of land are regulated by the Financial Services and Markets Act 2000.
- Cancellable agreements have a cooling-off period starting on the day the customer signs. This period is 14 days for goods bought from a mail-order catalogue. Otherwise, it is five days from the day the customer receives either a second copy of the agreement or a separate copy of a notice of cancellation rights.
Consumer Credit Act 2006:
- The Consumer Credit Act 2006 is a piece of UK legislation intended to increase consumer protection when borrowing money.
- The main provisions of the Act are to extend the scope of the Consumer Credit Act 1974, to create an Ombudsman scheme, and to increase the powers of the Office of Fair Trading in relation to consumer credit. In addition, it permits borrowers to challenge in court “unfair relationships between creditors and debtors“.
- The 2006 Consumer Credit Act brings two further types of agreement under the scope of the 1974 Act:
- Consumer agreements above £25,000, to reflect growing levels of consumer borrowing and debt;
- This is to include small, one-man businesses and partnerships of up to three people.
- The 2006 Consumer Credit Act empowers the Office of Fair Trading (OFT) to investigate applicants for consumer credit licenses, to impose conditions on licenses, and to impose civil penalties of up to £50,000 on companies which fail to comply with its conditions, appeals from which lie to the Consumer Credit Appeals Tribunal and thence, with leave, to the Court of Appeal.
Article Source: http://www.cpsc.gov/businfo/cpsa.pdf
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