Why Guerrilla Planning Hierarchy needed?
If you want to establish a new company for yourself, then you need to create a planning hierarchy for your organization. This planning hierarchy will help you to know about key issues you need to focus on, to establish a four core strategies for starting a new business.
There are four strategies to establish a Guerrilla planning hierarchy of any organization; The Corporate Strategy, Marketing Function, Operational Function and Guerrilla Marketing Tactics.
The following diagram illustrates what is the Guerrilla planning hierarchy or any organization:
Guerrilla Corporate Strategy
To develop an effective Guerrilla corporate strategy, you need to focus on writing Guerrilla vision and mission statements for your organization and you need to write your corporate objectives that will help your organization to get ahead in making profit.
To develop effective Guerrilla corporate strategy, you need to make effective resource allocation for all resources you have in your company. Also you need to develop your Guerrilla corporate planning system in order to work on all your corporate objectives in effective manner.
Guerrilla Marketing function :
To develop effective Guerrilla marketing function in your organization, you need to write SMART Guerrilla marketing objectives for your company, your products and for your employees. Also you need to develop a competitive positioning strategy for your company among the existing competitors.
Guerrilla Marketing tactics (marketing Mix or 7 P’s):
The Guerrilla marketing tactics are known in marketing terms as Guerrilla marketing implementation strategies. So it helps the marketing function in your organization to translate the Guerrilla marketing objectives into tactical plans.
Guerrilla Operational Function :
To have an effective Guerrilla operational function in your company, you need to work on establishing a finance team and great human resources team. Both of them will help your organizations to set a long term Guerrilla planning strategy to make your organization get a step forward in achieving the Guerrilla corporate objectives.
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